TDS Chartered Construction Consultants

TDS Chartered Construction Consultants help project management teams understand their construction contracts and delays.

THE PROBLEM: As a new company entering the construction market makes it very difficult to stand out and gain trust with new potential clients.

THE SOLUTION: We had an interactive Brand Workshop with TDS to discover the purpose (Core) of the business together with the vision and mission. By fully understanding the business we could create a personality, values, culture, tone of voice and visuals for the brand.

By creating a strong brand that is consistent makes the brand more recognisable and stand out from the crowds which leads to trust.

Because the brand is friendly and approachable, we used the colour orange. The triangle also plays a very important role in the brand. A triangle is a very strong shape and can be seen in many construction buildings. A triangle also has 3 points, one for the T, one for the D and one for the S.

THE RESULT: TDS has gained many followers on LinkedIn and became a very popular, recognisable brand, people talk about TDS, the company with the orange triangles. By having these strong visuals and consistent social media postings, we could generate leads for TDS worth 200 000 Euro.