This is a comprehensive evaluation of your company's brand to assess its current position and identify areas for improvement. The process typically involves several key steps. First, the audit examines the company's brand identity, including its visual elements, messaging, and values. This involves reviewing the logo, tagline, website, marketing materials, and any other brand assets. Next, the audit assesses the brand's perception among its target audience and compares it to competitors' brands. This may involve conducting surveys, interviews, or analyzing social media sentiment.

The audit also analyzes the brand's consistency across different touchpoints and evaluates its overall brand equity and relevance. Based on the findings, the audit concludes by providing recommendations and strategies to enhance the brand's positioning, messaging, and overall impact in the market.

Curious and want to know more about your Brand Book your FREE Brand Audit and we will analyse it for you.

Brand strategy is the process that defines the long-term vision and direction of your brand. It begins by thoroughly understanding the target audience, market dynamics, and competitive landscape. Through extensive research and analysis, the brand's unique value proposition and positioning are identified, setting it apart from competitors. This lays the foundation for crafting a compelling brand promise and personality that resonates with the target audience.

The strategy outlines key brand elements, including visual identity, messaging, tone of voice, and brand guidelines, ensuring consistency and coherence across all touchpoints. It also encompasses marketing and communication strategies to effectively engage and build relationships with customers.

Regular monitoring and evaluation of the brand strategy allow for necessary adjustments and adaptations to stay relevant in an ever-evolving marketplace. Ultimately, brand strategy empowers a brand to forge strong connections, foster loyalty, and drive sustainable growth.

Brand design encompasses much more than just a logo. It involves the intentional creation and curation of all visual and sensory elements that represent your brand's identity and evoke specific emotions and perceptions. This includes the logo, color palette, typography, imagery style, packaging design, website layout, and overall visual aesthetics.
It aims to create a cohesive and distinctive visual language that aligns with your brand's personality and resonates with your target audience. It goes beyond aesthetics and considers the strategic use of design elements to communicate your brand's values, differentiate it from your competitors, and establish a strong brand recall.

Consistency in brand design across various touchpoints helps in building recognition, credibility, and a memorable brand experience for customers. In essence, brand design is the art and science of translating your brand's essence into a visually compelling and meaningful representation that connects with people on a deeper level.

A brand book is a crucial tool for maintaining consistency and integrity in your brand's identity and communication. It serves as a comprehensive reference that outlines the key elements of your brand, including your mission, vision, values, tone of voice, visual identity, and usage guidelines.

Your brand guidelines ensures that everyone involved in representing your brand, both internally and externally, has a clear understanding of how to use your brand elements consistently across different platforms and materials. It helps to protect and strengthen your brand's identity, ensuring that it is portrayed accurately and consistently, regardless of who is working with it.

A brand book fosters brand recognition, builds trust and credibility, and facilitates brand loyalty by delivering a cohesive and memorable brand experience.

Your brand success is my happy place, therefor I offer to check up on your brand even after developing your brand strategy. A brand check-up allows me to assess whether your brand strategy is effectively implemented and yielding the desired results.

It helps me measure the impact of your brand strategy on various brand touchpoints, customer perception, and market positioning. By regularly evaluating your brand, I can identify any deviations from the intended brand strategy, address emerging challenges, and seize new opportunities. Additionally, a brand check-up enables me to stay updated with market trends, evolving customer preferences, and competitive landscape, allowing me to make informed adjustments and refinements to your brand strategy as needed.

This ongoing evaluation ensures that your brand remains relevant, resonates with your target audience, and maintains a competitive edge in the market.

You perhaps have an In-house Graphic Designer or Team but have the need of an expert to overlook and lead your Brand. As an outsider I bring a fresh perspective to your business and it's visual presence. As a freelance Creative Director I can also handle project management responsibilities, ensuring that the projects are delivered on time and within budget. My expertise can help navigate the creative process more effectively ensuring that your campaigns are visually appealing, engaging and resonates with the target audience.

This is also a very cost effective way to keep your visual presence on point as your designers do all the hand-on work and I guide them and is available to advise and help. Together we can make your brand stronger with a consistent visual presence. This service is only 1-3 Days per week or project based.