BAK Management

BAK Management believes in bringing honesty and transparency to the construction industry.

THE PROBLEM: BAK Management had only a logo but lacked an environment for this logo to live in. They also had no consistency in communication and messaging. BAK Management needed to improve their brand awareness and recognition in order to build trust with their audience to keep their existing clients and gain new leads.

THE SOLUTION: Because BAK Management believes in honesty and reliability we decided to use a construction material that is solid and reliable, concrete. The grey concrete colour became the main colour for the brand mixed together with the bronze and gold that represents the quality in their work.

We created social media content that gave value to the property developers and by posting 3x a week increased the brand awareness. By keeping consistency with the messaging, colours, fonts and image style, we improved the brand recognition.

Together with the social media we also wanted to add a personal touch by designing a physical book that Jan Bak can send to his current and new potential clients with a personal message.